MARKETING AND DISTRIBUTION

TRAILER PREMIERE AT CANNES FILM FESTIVAL
Quentin Tarantino accelerated the speed of the production so the film could be edited and premiered at the Cannes Film Festival in May 2009., where the film competed for the Palme d'Or. Tarantino then announced at the premiere that the film would be re-edited in June before its ultimate theatrical release allowing time to finish and reassemble scenes that were not shown for the hurried Cannes premiere

TV AND INTERNET TRAILER RELEASE DATE
The first Inglourious Basterds trailer was released  to both TV and Internet audiences on 26 Feb 2009, with a 2 minute official teaser trailer which did not really give any details about film or its plot, it simple promoted the fact it was a Tarantino movie and the cast.
The next Official release date for the 2nd trailer for both TV and Internet audiences was 9 Jul 2009 which was another 2 minute trailer of the re-edited and cut less hurriedly, which highlighted new story issues and showed a few more members of the cast and some important events of the film.

These trailers were cut into their less revealing, more mysterious trailers that do not divulge into major plot points. Tarantino used this for effect to keep the mystery and the hype around his new film as it was already a big topic of debate after a decade of speculation.

POSTERS
Tarantino released 3 teaser posters on the 20th Feb 2009 for Inglorious Basterds

These 3 posters, all released on the same date contain the same tagline 'Once upon a time in Nazi-occupied France..' and 'THE NEW FILM BY QUENTIN TARANTINO 2009'.
6 days before the first official Trailer release, these posters were released for effect as it fueled the topic of debate over this film and to add a feel of mystery towards the film as no details are explained here.

Quentin Tarantino is a selling point on this poster as he is a well recognized name in the directing and film industries.

On the next 5 posters, all released on 11 may 2009, once again no more details are divulged from them about the film which keeps the mysterious feel to the film

These posters use the actors names and one half of the film name[ 'Basterds' ] so the audience can recognise the film and the cast in it. this was simply an introduction and promotion of the main actors of the film.

SOCIAL NETWORKING