QUESTION 2:

2. The importance of cross media convergence and synergy in production, distribution and marketing.


Synergy: when two perfectly capable large names come together to produce a higher quality product.
Cross Media Convergence: when varying types of media are used for the same purpose(e.g Tv trailers and internet websites to promote a film)

________________________________________________________________________________

Inglourious Basterds:
Produced by Universal Pictures
Distributed by Universal Home Entertainment
Universal Pictures is one of the oldest film producing companies with over 5,000 film titles under their belts since 1912.

This is England:
Produced by Warp Films
Distributed by Optimum Releasing
Only hollywood title Warp Films has been involved in is 'Law Abiding Citizen' and that kinda sucked...

_______________________________________________________________________________

Inglourious basterds:
Universal Pictures and its Subsiduary Universal Home Entertainment is one of the largest distributors in the world, distributing this film to 3,165 theaters.
Universal Pictures have some very famous titles such as 'the bourne ultimatum' 'knocked up' 'american gangster' and 'drag me to hell'
it is a subsiduary of General Electric, the largest media conglomerate in the entire world, and also has many subiduaries of its own such as universal home entertainment, universal casting studios, etc.

This Is England :

•Distributed by Optimum Releasing, who also produce many foreign language films and anime.

•Owned by StudioCanal who are a subsidiary of Vivendi.

•They release over 200 films p/a and are one of the most prominent distributors in the UK.

• As the are one of the main distributors in the UK they were able to get it out without help from any other companies.

 

_______________________________________________________________________________________________________

 

MARKETING

 

Inglourious Basterds was premiered at the Cannes Film festival, advertised on NBC's 26 television stations, and also broadcast on Bravo and Scifi. an example of synergy here is the trailer was shown on FOX and FX, which are owned by Newscorp.

there was posters, a soundtrack and merchandise(t-shirts) sold after its DVD release.

 

This is England had trailers shown on film4 and channel 4, and HMV sold posters and advertised it before it was released. there was a much smaller audience to the adverts of This Is England as blockbusters can afford to broadcast on much more popular channels. Also, a TV series was made after the bluray release.